It’s a new feature that requires just a single photo taken on your smartphone to identify the watch you have in front of you (or a picture of it). Kind of a pain, right? This is where the Watch Scanner comes into play. Armed with the brand and model names on the dial and perhaps some of the watch’s features, you’re set to go on Google or Instagram to find the matching images, narrowing them down to the watch you’re searching for. Social media and Google Images can help you get to the bottom of your search. If you don’t feel like trekking to the jeweler every time you want to identify a watch, you probably rely on the internet. You’ll always find the same model name on its dial: “Rolex Oyster Perpetual” and “Submariner.” If this is the case and you still want to know exactly which edition you’re looking at, that’s when it’s time to delve deeper. But there’s a catch: Some models come in countless variants and designs, including the popular Rolex Submariner. You’ll now have a few names and terms that can help you identify the watch you’re looking at.
This is also where you’ll find its water resistance (e.g., “300 m”) or other special features (e.g., Omega’s “Co-Axial” escapement). This will come in the form of the model name or the movement (e.g., “Automatic”).
With any luck, there will also be a clue as to the model above 6 o’clock. The manufacturer can usually be found beneath the hour marker at 12 o’clock. The dial will normally tell you the watch brand and sometimes even its model name.
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